Client: Al Futtaim Engineering and Technologies
Agency: Creative Alo Media LLC (Dubai)
Creative Art Direction: Mohammed Fahim Khwaja
Copy: Neha Sathe
A construction company may seem like a boring and mundane business, but this innovative advertisement uses a unique tetris concept to make it more interesting. Through this concept, the advertisement demonstrates how the construction company can make use of different pieces of material to create a full and complete structure. It shows how the company can use their expertise to bring together different components to form something completely new. This concept is also a great way to illustrate the company’s ability to take on challenging projects and use their knowledge to craft something extraordinary.
![](https://cdn.myportfolio.com/0431dabf-dd08-4305-b4d7-b7bec635e877/72d52210-9eea-4780-bfe5-603f443558d9_rw_1920.jpg?h=6d6fafb973366331ad351ee870ccfeda)
![](https://cdn.myportfolio.com/0431dabf-dd08-4305-b4d7-b7bec635e877/8019bd64-fa39-4750-8cd9-c1957c788a38_rw_3840.jpg?h=6b8518073a2a7b1603848bf7e12c0af1)
![](https://cdn.myportfolio.com/0431dabf-dd08-4305-b4d7-b7bec635e877/fad41719-ff38-4fb4-832d-bea65f10e5ed_rw_1920.jpg?h=7640cf5a06a94c110322a958fe323b36)
![](https://cdn.myportfolio.com/0431dabf-dd08-4305-b4d7-b7bec635e877/409f13f3-e293-420d-a2b4-456b15cac31f_rw_3840.jpg?h=ed70f82b5cf51ed060b061675711ca2d)
![](https://cdn.myportfolio.com/0431dabf-dd08-4305-b4d7-b7bec635e877/849a8bc6-1586-482a-b5ac-bb1e08419faf_rw_1920.jpg?h=865b65a9d93485499c9c53d83f5b3985)